We’re glad you’re here.

At Self Care Not Selfish, we believe that choosing yourself is never selfish — it’s essential. Our brand was created to remind you (and everyone around you) that mental well-being, rest, and self-love deserve to be worn proudly.

Each piece in our collection blends comfort with purpose. From bold back prints to soft, relaxed fits, our designs are made to spark confidence and start conversations. Whether it’s our signature tee or a limited drop, every item carries a message that matters.

This isn’t just fashion — it’s a movement. A reminder. A community.

Thanks for being part of it.